Tuesday, March 26, 2013

Mobile Marketing strategy at Yahoo

Yahoo (YHOO) recently picked up Summly, a mobile app designed to sum up news articles in 400 words. The interesting points are that they reportedly paid $30 million for the acquisition, and that the founder is only 17 years old. Despite all that, this wasn't seen as an unusual move for Yahoo, as the CEO Marissa Mayer has been making similar acquisitions with a focus on the mobile market.