Tuesday, March 5, 2013

Weight Watchers (WTW) Online strategy

Weight Watchers (WTW) is in a difficult position now as it's stock value continues to slip from it's lofty position it had in 2012. It's aggressive television ad campaign turned out to under-preform in January and fewer and fewer people have been attending meetings. However, the difficulty lies in where the business is actually succeeding: it's website weightwatchers.com. This is a massive company with decades of history and right now it's survival against younger competitors such as Nutrisystem (NTRI) and Medifast (MED) lies in how well it can adapt.